set 40354 - 2025-10-26 16:30:17.834379+01:00
{
"assets": [
{
"assetFiles": [
{
"extension": ".jpg",
"fileName": "40354_prod.jpg",
"metaTags": {
"image": {
"height": 768,
"width": 400
}
},
"modifiedDate": "0001-01-01T00:00:00",
"size": 263199,
"type": "product.img.pri",
"url": "https://www.lego.com/cdn/product-assets/product.img.pri/40354_prod.jpg"
}
],
"baseName": "40354_prod",
"itemId": "50040354",
"modifiedDate": "2020-08-20T16:02:18.0232341",
"type": "product.img.pri"
}
],
"availability": {
"launchDate": "2019-01-01T00:00:00",
"marketingExitDate": "2020-12-31T00:00:00"
},
"locale": {
"en-us": {
"additional_data": {
"additional_images": [
{
"grown_up_image": {
"_metadata": {
"uid": "csfe398e7ed85fdbf3"
},
"image": {
"alt_text": "",
"content_type": "image/jpeg",
"file_size": "1620636",
"filename": "40354_box1_v29.jpg",
"publish_details": {
"environment": "blt9451134b880b0803",
"time": "2023-07-19T08:22:27.87Z"
},
"uid": "blt9f967f8ee1757168",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt9f967f8ee1757168/1/40354_box1_v29.jpg"
}
}
}
],
"box_image": {
"alt_text": "",
"content_type": "image/png",
"file_size": "2889963",
"filename": "40354_Box1_v29.png",
"publish_details": {
"environment": "blt9451134b880b0803",
"time": "2024-03-22T06:38:25.444Z"
},
"uid": "bltb1bb5853b5d474e3",
"url": "https://www.lego.com/cdn/cs/catalog/assets/bltb1bb5853b5d474e3/1/40354_Box1_v29.png"
},
"hide_dbix_availability": false,
"primary_image_grownups": {
"alt_text": "",
"content_type": "image/jpeg",
"file_size": "4567254",
"filename": "40354_prod.jpg",
"publish_details": {
"environment": "blt9451134b880b0803",
"time": "2023-07-19T08:22:26.82Z"
},
"uid": "blt5b4a6b8982f3c5d3",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt5b4a6b8982f3c5d3/1/40354_prod.jpg"
},
"seo_content": {
"description": "",
"og_image": null,
"og_title": ""
},
"sitecore_id": "200d6eaa-131a-419a-a5b7-d94239a85416",
"uid": "bltac3dc867cdcc4ac6"
},
"bullet_points": "\u2022 Buildable LEGO\u00ae BrickHeadz\u2122 interpretation of a Dragon Dancer features BrickHeadz eyes and authentic dragon head and tail detailing, plus a Lantern Festival scene for the perfect Chinese New Year gift.\r\n\u2022 Have fun growing your LEGO\u00ae BrickHeadz\u2122 collection with a great range of characters from your favorite movies, TV series, games and comics.\r\n\u2022 Mash up your LEGO\u00ae BrickHeadz\u2122 construction characters to create super-cool hybrids or your own amazing characters.\r\n\u2022 Dragon Dance Guy construction toy stands over 3\u201d (9cm) tall.",
"display_title": "Dragon Dance Guy",
"headline": "Celebrate the Chinese New Year in style with a LEGO\u00ae BrickHeadz\u2122 Dragon Dance Guy!",
"tags": [
"40354",
"40354 dragon dance guy"
],
"title": "Dragon Dance Guy"
},
"fr-fr": {
"additional_data": {
"additional_images": [
{
"grown_up_image": {
"_metadata": {
"uid": "csfe398e7ed85fdbf3"
},
"image": {
"alt_text": "",
"content_type": "image/jpeg",
"file_size": "1620636",
"filename": "40354_box1_v29.jpg",
"publish_details": {
"environment": "blt9451134b880b0803",
"time": "2023-07-19T08:22:27.87Z"
},
"uid": "blt9f967f8ee1757168",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt9f967f8ee1757168/1/40354_box1_v29.jpg"
}
}
}
],
"box_image": {
"alt_text": "",
"content_type": "image/png",
"file_size": "2889963",
"filename": "40354_Box1_v29.png",
"publish_details": {
"environment": "blt9451134b880b0803",
"time": "2024-03-22T06:38:25.377Z"
},
"uid": "bltb1bb5853b5d474e3",
"url": "https://www.lego.com/cdn/cs/catalog/assets/bltb1bb5853b5d474e3/1/40354_Box1_v29.png"
},
"hide_dbix_availability": false,
"primary_image_grownups": {
"alt_text": "",
"content_type": "image/jpeg",
"file_size": "4567254",
"filename": "40354_prod.jpg",
"publish_details": {
"environment": "blt9451134b880b0803",
"time": "2023-07-19T08:22:26.82Z"
},
"uid": "blt5b4a6b8982f3c5d3",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt5b4a6b8982f3c5d3/1/40354_prod.jpg"
},
"seo_content": {
"description": "",
"og_image": null,
"og_title": ""
},
"sitecore_id": "200d6eaa-131a-419a-a5b7-d94239a85416",
"uid": "bltac3dc867cdcc4ac6"
},
"bullet_points": "\u2022 L\u2019interpr\u00e9tation LEGO\u00ae BrickHeadz\u2122 du danseur dragon comprend des yeux BrickHeadz, une t\u00eate et une queue de dragon r\u00e9alistes, ainsi qu\u2019une sc\u00e8ne de la f\u00eate des lanternes. Un cadeau parfait pour le nouvel an chinois.\r\n\u2022 Amuse-toi \u00e0 agrandir ta collection LEGO\u00ae BrickHeadz avec d'autres personnages inspir\u00e9s de tes films, s\u00e9ries t\u00e9l\u00e9, jeux et bandes dessin\u00e9es pr\u00e9f\u00e9r\u00e9s.\r\n\u2022 Mixe tes personnages LEGO\u00ae BrickHeadz\u2122 pour cr\u00e9er des versions hybrides super cool ou inventer d'incroyables personnages de toutes pi\u00e8ces.\r\n\u2022 Le danseur dragon mesure plus de 9 cm de haut.",
"display_title": "Danseur dragon",
"headline": "C\u00e9l\u00e8bre le nouvel an chinois avec style avec le danseur dragon LEGO\u00ae BrickHeadz\u2122 !",
"tags": [
"40354",
"40354 dragon dance guy"
],
"title": "Danseur dragon"
}
},
"market": {
"us": {
"skus": [
{
"item_id": 6251972
}
]
}
},
"product_number": "40354",
"product_versions": [
{
"availability": {
"launchDate": "2019-01-01T00:00:00",
"marketingExitDate": "2020-12-31T00:00:00"
},
"building_instructions": [
{
"description": "BI 3001, 48/65G, 40354 V39",
"file": {
"modifiedDate": "2019-05-23T07:46:10.9768278",
"size": 6033852,
"url": "https://www.lego.com/cdn/product-assets/product.bi.core.pdf/6270802.pdf"
},
"id": "6270802",
"image": {
"modifiedDate": "2019-06-14T12:08:44",
"size": 120468,
"url": "https://www.lego.com/cdn/product-assets/product.bi.core.img/6270802.png"
},
"sequence": {
"element": 1,
"total": 1
},
"type": "product.bi.core"
}
],
"characteristics": {
"isBatteryOperated": false
},
"item_id": 6251972,
"measurements": {
"height": 61.0,
"itemId": 6251972,
"length": 141.0,
"sizeUnit": "MM",
"width": 122.0
},
"piece_count": 170
},
{
"availability": {
"launchDate": "2019-01-01T00:00:00",
"marketingExitDate": "2020-12-31T00:00:00"
},
"building_instructions": [
{
"description": "BI 3001, 48/65G, 40354 V29",
"file": {
"modifiedDate": "2019-05-23T07:46:10.1257717",
"size": 6009716,
"url": "https://www.lego.com/cdn/product-assets/product.bi.core.pdf/6270801.pdf"
},
"id": "6270801",
"image": {
"modifiedDate": "2019-06-14T12:08:38",
"size": 116762,
"url": "https://www.lego.com/cdn/product-assets/product.bi.core.img/6270801.png"
},
"sequence": {
"element": 1,
"total": 1
},
"type": "product.bi.core"
}
],
"characteristics": {
"isBatteryOperated": false
},
"item_id": 6251971,
"measurements": {
"height": 61.0,
"itemId": 6251971,
"length": 141.0,
"sizeUnit": "MM",
"width": 122.0
},
"piece_count": 170
}
],
"themes": [
{
"display_title": "",
"id": "8e9caf21-13a2-41cf-a789-06afdc32f80b",
"images": [
{
"altText": "",
"contentType": "image/jpeg",
"description": "/r/www/r/catalogs/-/media/catalogs/tags/brickheadz/brickheadz-group-banner-logo.jpg",
"filename": "Brickheadz-group-banner-logo.jpg",
"imageType": "banner",
"modifiedDate": "2019-10-23T12:44:38.006Z",
"size": 66036,
"title": "Brickheadz-group-banner-logo.jpg",
"uid": "blt5e48640730c7692e",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt5e48640730c7692e/1/Brickheadz-group-banner-logo.jpg"
},
{
"altText": "",
"contentType": "image/jpeg",
"filename": "Background_Brickheadz.jpg",
"imageType": "background",
"modifiedDate": "2021-01-18T07:35:43.886Z",
"size": 30592,
"title": "Background_Brickheadz.jpg",
"uid": "blt912a7922884b12f4",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt912a7922884b12f4/1/Background_Brickheadz.jpg"
},
{
"altText": "",
"contentType": "image/png",
"filename": "BrickHeadz_dbixthemecard_nov2021.png",
"imageType": "card_image",
"modifiedDate": "2021-11-17T13:32:21.243Z",
"size": 173078,
"title": "BrickHeadz_dbixthemecard_nov2021.png",
"uid": "bltf8c6e0b3da85f2e9",
"url": "https://www.lego.com/cdn/cs/catalog/assets/bltf8c6e0b3da85f2e9/1/BrickHeadz_dbixthemecard_nov2021.png"
},
{
"altText": "",
"contentType": "image/png",
"description": "/r/www/r/catalogs/-/media/catalogs/themes/2019 franchise logos/brickheadz_short_srgb_2017.png",
"filename": "BrickHeadz_Short_sRGB_2017.png",
"imageType": "logo_portrait",
"modifiedDate": "2019-10-23T12:44:37.43Z",
"size": 68279,
"title": "BrickHeadz_Short_sRGB_2017.png",
"uid": "bltfc9dcec60dd9a8f0",
"url": "https://www.lego.com/cdn/cs/catalog/assets/bltfc9dcec60dd9a8f0/1/BrickHeadz_Short_sRGB_2017.png"
},
{
"altText": "BrickHeadz box logo 1HY 2017",
"contentType": "image/png",
"filename": "brickheadz_original_srgb_2017.png",
"imageType": "primary_image",
"modifiedDate": "2020-06-29T08:46:12.437Z",
"size": 67340,
"title": "brickheadz_original_srgb_2017.png",
"uid": "blt63973b96ec84a234",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt63973b96ec84a234/1/brickheadz_original_srgb_2017.png"
}
],
"isSubtheme": false,
"locale": {
"ar-ae": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"cs-cz": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"da-dk": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"de-at": {
"characters": [],
"display_title": "LEGO\u00ae\u00a0BrickHeadz\u2122",
"features": [],
"tags": []
},
"de-ch": {
"characters": [],
"display_title": "LEGO\u00ae\u00a0BrickHeadz\u2122",
"features": [],
"tags": []
},
"de-de": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"de-lu": {
"characters": [],
"display_title": "LEGO\u00ae\u00a0BrickHeadz\u2122",
"features": [],
"tags": []
},
"el-gr": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"en-ae": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-au": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-ca": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-ee": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-fi": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-gb": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-id": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-ie": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-il": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-in": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-lt": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-lv": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-my": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-nz": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-sa": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-sg": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-si": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-us": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"en-za": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"es-ar": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"es-es": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"es-mx": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"es-us": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"et-ee": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"fi-fi": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"fo-fo": {
"characters": [],
"display_title": "Lf2Ef2Gf2Of2\u00ae Bf",
"features": [],
"tags": []
},
"fr-be": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"fr-ca": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"fr-ch": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"fr-fr": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"fr-lu": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"hu-hu": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"id-id": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"it-it": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"ja-jp": {
"characters": [],
"display_title": "\u30ec\u30b4\u00ae\u30d6\u30ea\u30c3\u30af\u30d8\u30c3\u30ba",
"features": [],
"tags": []
},
"ko-kr": {
"characters": [],
"display_title": "\ub808\uace0\u00ae \ube0c\ub9ad\ud5e4\uc988\u2122",
"features": [],
"tags": []
},
"lt-lt": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"lv-lv": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"nb-no": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"nl-be": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"nl-nl": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"pl-pl": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"pt-br": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"pt-pt": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"ro-ro": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"sk-sk": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"sl-si": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"sv-se": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"tr-tr": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"uk-ua": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"zh-cn": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"zh-hk": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"zh-tw": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122 \u7cfb\u5217",
"features": [],
"tags": []
}
},
"primary_image": {
"altText": "BrickHeadz box logo 1HY 2017",
"contentType": "image/png",
"filename": "brickheadz_original_srgb_2017.png",
"imageType": "primary_image",
"modifiedDate": "2020-06-29T08:46:12.437Z",
"size": 67340,
"title": "brickheadz_original_srgb_2017.png",
"uid": "blt63973b96ec84a234",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt63973b96ec84a234/1/brickheadz_original_srgb_2017.png"
},
"title": "BrickHeadz"
}
]
}
