set 40540 - 2025-10-26 16:30:17.834379+01:00
{
"assets": [
{
"assetFiles": [
{
"extension": ".png",
"fileName": "40540_Prod.png",
"metaTags": {
"image": {
"height": 768,
"width": 400
}
},
"modifiedDate": "0001-01-01T00:00:00",
"size": 273237,
"type": "product.img.pri",
"url": "https://www.lego.com/cdn/product-assets/product.img.pri/40540_Prod.png"
}
],
"baseName": "40540_Prod",
"itemId": "50040540",
"modifiedDate": "2022-01-05T09:17:44.4517959",
"type": "product.img.pri"
}
],
"availability": {
"launchDate": "2022-01-01T00:00:00",
"marketingExitDate": "2023-12-31T00:00:00"
},
"locale": {
"en-us": {
"additional_data": {
"additional_images": [
{
"kid_image": {
"_metadata": {
"uid": "csf0f2ad228849c12b"
},
"image": {
"alt_text": "",
"content_type": "image/png",
"file_size": "2608529",
"filename": "40540_WEB_SEC01_NOBG.png",
"uid": "blta492a55e68104e63",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blta492a55e68104e63/1/40540_WEB_SEC01_NOBG.png"
}
}
},
{
"kid_image": {
"_metadata": {
"uid": "csa547e1d1d5d16b7b"
},
"image": {
"alt_text": "",
"content_type": "image/png",
"file_size": "3577088",
"filename": "40540_WEB_SEC02_NOBG.png",
"uid": "blt074eea2df49e1fd7",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt074eea2df49e1fd7/1/40540_WEB_SEC02_NOBG.png"
}
}
},
{
"kid_image": {
"_metadata": {
"uid": "cs95bb2a9def249ceb"
},
"image": {
"alt_text": "",
"content_type": "image/png",
"file_size": "2693901",
"filename": "40540_WEB_SEC03_NOBG.png",
"uid": "bltbff7e39425b63df7",
"url": "https://www.lego.com/cdn/cs/catalog/assets/bltbff7e39425b63df7/1/40540_WEB_SEC03_NOBG.png"
}
}
},
{
"grown_up_image": {
"_metadata": {
"uid": "cs3d8007343c661b1a"
},
"image": {
"alt_text": "",
"content_type": "image/png",
"file_size": "6427349",
"filename": "40540_Prod.png",
"uid": "bltb059deb538d573e4",
"url": "https://www.lego.com/cdn/cs/catalog/assets/bltb059deb538d573e4/1/40540_Prod.png"
}
}
},
{
"grown_up_image": {
"_metadata": {
"uid": "csda5db6d8a6e313b7"
},
"image": {
"alt_text": "",
"content_type": "image/png",
"file_size": "2855366",
"filename": "40540_Box1_v39.png",
"uid": "blt32895fe94dd6ec7d",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt32895fe94dd6ec7d/1/40540_Box1_v39.png"
}
}
},
{
"grown_up_image": {
"_metadata": {
"uid": "csc9a0ffe181e71d03"
},
"image": {
"alt_text": "",
"content_type": "image/png",
"file_size": "2546805",
"filename": "40540_Box5_v39.png",
"uid": "bltaa85ccb9d7fe11b8",
"url": "https://www.lego.com/cdn/cs/catalog/assets/bltaa85ccb9d7fe11b8/1/40540_Box5_v39.png"
}
}
}
],
"box_image": {
"alt_text": "",
"content_type": "image/png",
"file_size": "2778271",
"filename": "40540_Box1_v29.png",
"uid": "blt345ab51110a0232e",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt345ab51110a0232e/1/40540_Box1_v29.png"
},
"hide_dbix_availability": false,
"primary_image_grownups": {
"alt_text": "",
"content_type": "image/jpeg",
"file_size": "849063",
"filename": "40540_WEB_PRI.jpg",
"uid": "bltdaf946aa27cc47b5",
"url": "https://www.lego.com/cdn/cs/catalog/assets/bltdaf946aa27cc47b5/1/40540_WEB_PRI.jpg"
},
"seo_content": {
"description": "",
"og_image": null,
"og_title": ""
},
"sitecore_id": "4f592683-d40a-41cb-b8de-eb5ef0121c86",
"uid": "blt68781b49f936ca60"
},
"bullet_points": "\u2022 Lion Dance Guy (40540) in LEGO\u00ae BrickHeadz\u2122 form \u2013 A buildable model inspired by the traditional Chinese lion dance to add extra fun to Chinese New Year celebrations\r\n\u2022 Gift for kids \u2013 A fun and quick building experience for fans of Chinese culture aged 10 and up, who will be guided through the process with step-by-step instructions\r\n\u2022 Play and display \u2013 The lion model stands over 4.5 in. (12 cm) tall and comes with 2 drums and a red lantern. Kids can play with the model or proudly show it offon its baseplate",
"display_title": "Lion Dance Guy",
"headline": "Collectible, brick-built model for BrickHeadz\u2122 fans",
"tags": [
"40540",
"40540 lion dance guy"
],
"title": "Lion Dance Guy"
},
"fr-fr": {
"additional_data": {
"additional_images": [
{
"kid_image": {
"_metadata": {
"uid": "csf0f2ad228849c12b"
},
"image": {
"alt_text": "",
"content_type": "image/png",
"file_size": "2608529",
"filename": "40540_WEB_SEC01_NOBG.png",
"uid": "blta492a55e68104e63",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blta492a55e68104e63/1/40540_WEB_SEC01_NOBG.png"
}
}
},
{
"kid_image": {
"_metadata": {
"uid": "csa547e1d1d5d16b7b"
},
"image": {
"alt_text": "",
"content_type": "image/png",
"file_size": "3577088",
"filename": "40540_WEB_SEC02_NOBG.png",
"uid": "blt074eea2df49e1fd7",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt074eea2df49e1fd7/1/40540_WEB_SEC02_NOBG.png"
}
}
},
{
"kid_image": {
"_metadata": {
"uid": "cs95bb2a9def249ceb"
},
"image": {
"alt_text": "",
"content_type": "image/png",
"file_size": "2693901",
"filename": "40540_WEB_SEC03_NOBG.png",
"uid": "bltbff7e39425b63df7",
"url": "https://www.lego.com/cdn/cs/catalog/assets/bltbff7e39425b63df7/1/40540_WEB_SEC03_NOBG.png"
}
}
},
{
"grown_up_image": {
"_metadata": {
"uid": "cs3d8007343c661b1a"
},
"image": {
"alt_text": "",
"content_type": "image/png",
"file_size": "6427349",
"filename": "40540_Prod.png",
"uid": "bltb059deb538d573e4",
"url": "https://www.lego.com/cdn/cs/catalog/assets/bltb059deb538d573e4/1/40540_Prod.png"
}
}
},
{
"grown_up_image": {
"_metadata": {
"uid": "csda5db6d8a6e313b7"
},
"image": {
"alt_text": "",
"content_type": "image/png",
"file_size": "2855366",
"filename": "40540_Box1_v39.png",
"uid": "blt32895fe94dd6ec7d",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt32895fe94dd6ec7d/1/40540_Box1_v39.png"
}
}
},
{
"grown_up_image": {
"_metadata": {
"uid": "csc9a0ffe181e71d03"
},
"image": {
"alt_text": "",
"content_type": "image/png",
"file_size": "2546805",
"filename": "40540_Box5_v39.png",
"uid": "bltaa85ccb9d7fe11b8",
"url": "https://www.lego.com/cdn/cs/catalog/assets/bltaa85ccb9d7fe11b8/1/40540_Box5_v39.png"
}
}
}
],
"box_image": {
"alt_text": "",
"content_type": "image/png",
"file_size": "2778271",
"filename": "40540_Box1_v29.png",
"uid": "blt345ab51110a0232e",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt345ab51110a0232e/1/40540_Box1_v29.png"
},
"hide_dbix_availability": false,
"primary_image_grownups": {
"alt_text": "",
"content_type": "image/jpeg",
"file_size": "849063",
"filename": "40540_WEB_PRI.jpg",
"uid": "bltdaf946aa27cc47b5",
"url": "https://www.lego.com/cdn/cs/catalog/assets/bltdaf946aa27cc47b5/1/40540_WEB_PRI.jpg"
},
"seo_content": {
"description": "",
"og_image": null,
"og_title": ""
},
"sitecore_id": "4f592683-d40a-41cb-b8de-eb5ef0121c86",
"uid": "blt68781b49f936ca60"
},
"bullet_points": "\u2022 L\u2019as de la danse du lion (40540) en version LEGO\u00ae BrickHeadz\u2122 \u2013 Un mod\u00e8le \u00e0 construire inspir\u00e9 de la traditionnelle danse du lion chinoise, pour agr\u00e9menter les c\u00e9l\u00e9brations du Nouvel An chinois\r\n\u2022 Un beau cadeau pour les enfants \u2013 Une exp\u00e9rience de construction \u00e0 la fois amusante et rapide pour les fans de la culture chinoise de 10\u00a0ans et plus. Le set inclut des instructions \u00e9tape par \u00e9tape\r\n\u2022 Jouer et d\u00e9corer une pi\u00e8ce \u2013 Le lion, qui mesure plus de 12\u00a0cm de haut, est accompagn\u00e9 de 2\u00a0tambours et d\u2019une lanterne rouge. Les enfants peuvent jouer avec le mod\u00e8le ou l\u2019exposer fi\u00e8rement sur sa plaque de base",
"display_title": "L\u2019as de la danse du lion",
"headline": "Un mod\u00e8le collector en briques pour les fans de BrickHeadz\u2122",
"tags": [
"40540",
"40540 lion dance guy"
],
"title": "L\u2019as de la danse du lion"
}
},
"market": {
"us": {
"skus": [
{
"item_id": 6380199
}
]
}
},
"product_number": "40540",
"product_versions": [
{
"availability": {
"launchDate": "2022-01-01T00:00:00",
"marketingExitDate": "2023-12-31T00:00:00"
},
"building_instructions": [
{
"description": "BI 3107, 64, 40540 V39",
"file": {
"modifiedDate": "2021-08-28T10:42:59.5639265",
"size": 10437403,
"url": "https://www.lego.com/cdn/product-assets/product.bi.core.pdf/6400303.pdf"
},
"id": "6400303",
"image": {
"modifiedDate": "2021-08-28T10:44:03.7222183",
"size": 102478,
"url": "https://www.lego.com/cdn/product-assets/product.bi.core.img/6400303.png"
},
"sequence": {
"element": 1,
"total": 1
},
"type": "product.bi.core"
}
],
"characteristics": {
"hasPullbackFunctionality": false,
"hasSmallBall": true,
"isBatteryOperated": false
},
"item_id": 6380199,
"measurements": {
"height": 61.0,
"itemId": 6380199,
"length": 141.0,
"sizeUnit": "MM",
"width": 122.0
},
"piece_count": 239
},
{
"availability": {
"launchDate": "2022-01-01T00:00:00",
"marketingExitDate": "2023-12-31T00:00:00"
},
"building_instructions": [
{
"description": "BI 3107, 64, 40540 V29",
"file": {
"modifiedDate": "2021-08-28T10:42:54.4618181",
"size": 10437749,
"url": "https://www.lego.com/cdn/product-assets/product.bi.core.pdf/6400301.pdf"
},
"id": "6400301",
"image": {
"modifiedDate": "2021-08-28T10:44:02.2541914",
"size": 102478,
"url": "https://www.lego.com/cdn/product-assets/product.bi.core.img/6400301.png"
},
"sequence": {
"element": 1,
"total": 1
},
"type": "product.bi.core"
}
],
"characteristics": {
"hasPullbackFunctionality": false,
"hasSmallBall": true,
"isBatteryOperated": false
},
"item_id": 6380198,
"measurements": {
"height": 61.0,
"itemId": 6380198,
"length": 141.0,
"sizeUnit": "MM",
"width": 122.0
},
"piece_count": 239
}
],
"themes": [
{
"display_title": "",
"id": "8e9caf21-13a2-41cf-a789-06afdc32f80b",
"images": [
{
"altText": "",
"contentType": "image/jpeg",
"description": "/r/www/r/catalogs/-/media/catalogs/tags/brickheadz/brickheadz-group-banner-logo.jpg",
"filename": "Brickheadz-group-banner-logo.jpg",
"imageType": "banner",
"modifiedDate": "2019-10-23T12:44:38.006Z",
"size": 66036,
"title": "Brickheadz-group-banner-logo.jpg",
"uid": "blt5e48640730c7692e",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt5e48640730c7692e/1/Brickheadz-group-banner-logo.jpg"
},
{
"altText": "",
"contentType": "image/jpeg",
"filename": "Background_Brickheadz.jpg",
"imageType": "background",
"modifiedDate": "2021-01-18T07:35:43.886Z",
"size": 30592,
"title": "Background_Brickheadz.jpg",
"uid": "blt912a7922884b12f4",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt912a7922884b12f4/1/Background_Brickheadz.jpg"
},
{
"altText": "",
"contentType": "image/png",
"filename": "BrickHeadz_dbixthemecard_nov2021.png",
"imageType": "card_image",
"modifiedDate": "2021-11-17T13:32:21.243Z",
"size": 173078,
"title": "BrickHeadz_dbixthemecard_nov2021.png",
"uid": "bltf8c6e0b3da85f2e9",
"url": "https://www.lego.com/cdn/cs/catalog/assets/bltf8c6e0b3da85f2e9/1/BrickHeadz_dbixthemecard_nov2021.png"
},
{
"altText": "",
"contentType": "image/png",
"description": "/r/www/r/catalogs/-/media/catalogs/themes/2019 franchise logos/brickheadz_short_srgb_2017.png",
"filename": "BrickHeadz_Short_sRGB_2017.png",
"imageType": "logo_portrait",
"modifiedDate": "2019-10-23T12:44:37.43Z",
"size": 68279,
"title": "BrickHeadz_Short_sRGB_2017.png",
"uid": "bltfc9dcec60dd9a8f0",
"url": "https://www.lego.com/cdn/cs/catalog/assets/bltfc9dcec60dd9a8f0/1/BrickHeadz_Short_sRGB_2017.png"
},
{
"altText": "BrickHeadz box logo 1HY 2017",
"contentType": "image/png",
"filename": "brickheadz_original_srgb_2017.png",
"imageType": "primary_image",
"modifiedDate": "2020-06-29T08:46:12.437Z",
"size": 67340,
"title": "brickheadz_original_srgb_2017.png",
"uid": "blt63973b96ec84a234",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt63973b96ec84a234/1/brickheadz_original_srgb_2017.png"
}
],
"isSubtheme": false,
"locale": {
"ar-ae": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"cs-cz": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"da-dk": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"de-at": {
"characters": [],
"display_title": "LEGO\u00ae\u00a0BrickHeadz\u2122",
"features": [],
"tags": []
},
"de-ch": {
"characters": [],
"display_title": "LEGO\u00ae\u00a0BrickHeadz\u2122",
"features": [],
"tags": []
},
"de-de": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"de-lu": {
"characters": [],
"display_title": "LEGO\u00ae\u00a0BrickHeadz\u2122",
"features": [],
"tags": []
},
"el-gr": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"en-ae": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-au": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-ca": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-ee": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-fi": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-gb": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-id": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-ie": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-il": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-in": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-lt": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-lv": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-my": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-nz": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-sa": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-sg": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-si": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"en-us": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"en-za": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"es-ar": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"es-es": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"es-mx": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"es-us": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"et-ee": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"fi-fi": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"fo-fo": {
"characters": [],
"display_title": "Lf2Ef2Gf2Of2\u00ae Bf",
"features": [],
"tags": []
},
"fr-be": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"fr-ca": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"fr-ch": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"fr-fr": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"fr-lu": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"hu-hu": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"id-id": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"it-it": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"ja-jp": {
"characters": [],
"display_title": "\u30ec\u30b4\u00ae\u30d6\u30ea\u30c3\u30af\u30d8\u30c3\u30ba",
"features": [],
"tags": []
},
"ko-kr": {
"characters": [],
"display_title": "\ub808\uace0\u00ae \ube0c\ub9ad\ud5e4\uc988\u2122",
"features": [],
"tags": []
},
"lt-lt": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"lv-lv": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"nb-no": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"nl-be": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"nl-nl": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"pl-pl": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"pt-br": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"pt-pt": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"ro-ro": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"sk-sk": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"sl-si": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"sv-se": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"tr-tr": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"uk-ua": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"zh-cn": {
"characters": [],
"display_title": "LEGO\u00ae Brickheadz",
"features": [],
"tags": []
},
"zh-hk": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122",
"features": [],
"tags": []
},
"zh-tw": {
"characters": [],
"display_title": "LEGO\u00ae BrickHeadz\u2122 \u7cfb\u5217",
"features": [],
"tags": []
}
},
"primary_image": {
"altText": "BrickHeadz box logo 1HY 2017",
"contentType": "image/png",
"filename": "brickheadz_original_srgb_2017.png",
"imageType": "primary_image",
"modifiedDate": "2020-06-29T08:46:12.437Z",
"size": 67340,
"title": "brickheadz_original_srgb_2017.png",
"uid": "blt63973b96ec84a234",
"url": "https://www.lego.com/cdn/cs/catalog/assets/blt63973b96ec84a234/1/brickheadz_original_srgb_2017.png"
},
"title": "BrickHeadz"
}
]
}
